We call them “behavioral typologies,” a way of acting and decision making that is contextual and…

A persona spectrum is not a fake person. It’s an articulation of a specific human motivation and the ways it’s shared across multiple groups. It shows how that motivation can change depending on context. Sometimes, a trait can be permanent, like someone who has been blind since birth. A person recoverin…
Kill Your Personas
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Margaret P
writingprincess
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1 min read·
Nov 9, 2018
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We call them “behavioral typologies,” a way of acting and decision making that is contextual and different across a spectrum.
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Written by writingprincess706 Followers
·400 Following
Executive design leader in ML/AI, Karaoke specialist, cold-water swim enthusiast, 3x Ironman — yep that’s me! Living life like it's golden.
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