Keeping it 100 When it Comes to Human-Centered AI Design

Don Norman was right— human-centered design is harmful.

Thirteen years ago the king of modern interaction design wrote a purely provocative piece calling into question the sacred tenet of the design empire he created. In the now infamous article for the Association for Computing Machines “Human-Centered Design Considered Harmful,” he put a pitchfork in the budding design movement of the early 2000s when he wrote that human-centered design was problematic because…

“… first, the focus upon humans detracts from…